Introduction
PherDal is the only fully sterile at-home insemination kit on the market, designed to provide a safe and effective alternative for individuals and couples trying to expand their families. My role in this project involved creating an introductory animation, video editing, infographics for FDA application, and a detailed “How To” video that clearly demonstrated the product’s unique benefits and usage.
The Challenge
PherDal is a unique tool that we needed to show how it stood out from from traditional interuterine insemination (IUI) and other intercervical insemination (ICI) kits by highlighting its unique features and emphasizing its sterility. Clear communication was essential to demonstrate the product’s method of delivery to the cervix, maintaining user safety, and building trust with the intended audience.
Process and Development
To ensure the animations would clearly communicate PherDal’s benefits, I undertook a detailed development process:
- Initial Research and Concept Sketches: I researched PherDal’s materials, their social media content, and similar products to understand the existing market. Sketches and initial concepts focused on visual clarity and alignment with PherDal’s brand.
- Design Prototypes and Early Animations: Using the initial concepts, I developed prototype animations and mockups. Here, I focused on conveying the product’s sterility, syringe design, and comparison with IUI and ICI options. Early animations included annotations for anatomical accuracy and product detail clarity.
- Client Feedback and Iteration: Working closely with Dr. Jenn, I iterated on the animations, incorporating feedback such as model adjustments, highlighting sterility measures, and using realistic models of sperm to demonstrate insemination.
Final Animations and Infographics
1. FDA Clearance Introductory Animation
This animation introduced the product, highlighting PherDal’s unique features like the syringe design and the fully sterile environment. It set the tone for building trust with users and provided essential visuals for FDA clearance. This helped streamline the clearance process, making PherDal one of the first products of its kind to receive FDA approval.
2. Educational Infographics
Infographics are designed to clearly showcase the product’s uniqueness and effectiveness without relying on complex verbal explanations. They emphasize the “conception gap”-the distance between the hope of conceiving and achieving it-and illustrate how PherDal helps individuals bridge this gap. Through simple, engaging visuals, the infographics communicate the product’s sterile, user-friendly, and scientifically-backed approach to conception, making it an accessible and trusted solution for those trying to conceive.
https://www.youtube.com/watch?v=tj6CK_bjScU
3. How-To Video
The instructional animation provided step-by-step guidance for users on maintaining sterility and correct usage. This video further reinforced PherDal’s safety and efficacy, educating users on its advantages over IUI and other ICI options.
Results and Recognition
These materials not only contributed to PherDal’s FDA clearance but also supported its marketing efforts. Dr. Jenn praised the visuals, noting how they captured the essence of her product and vision. Additionally, PherDal was featured in Time Magazine as one of the Inventions of the Year, in part due to the clarity and appeal of its branding.
Key Takeaways
This project underscored the value of versatile animations in medical device marketing and regulatory approval. Collaborating closely with PherDal’s team enabled me to tailor each visual for multiple uses, from FDA applications to consumer education.